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Staying Relevant Means Staying Indispensable

Whether we are aware of it or not, everything in our world is a designed experience. To understand good design is to understand human experience — how people behave, how people think, and how people interact. Great design becomes timeless when its approach is honest and practical. In the context of branding, when design is simple it transcends being part of the brand and becomes it entirely.

That’s what we aim for in our approach to every project.

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Meet The Team

Alex Matthews Founder Taking the creative lead, I often lose hours (or more like days) of my life discovering new brands, typography, packaging, illustrations and even light shows (thank you Behance, Pinterest, Its Nice That et al) in the pursuit of forbidden combinations that might make the cut for some clients. Oh, and listening to mixtapes on Soundcloud or BBC Radio One.

Sandy Yang CEO, Executive Creative Director We're lucky to be able to make cool stuff with amazing people. We're about capturing and creating that certain something. Problem-solving through design. Finding inspiration from risk-takers, experimenters, and those who come up with seemingly random ideas that end up having a clear purpose and vision.

Erin Kelley VP of Sales, De La Calle Connecting with people is what I love most. Especially about healthy living. Helping a product develop. Watching it blend into someone’s lifestyle. When I’m not working, I’m spending time with my daughter and husband. If there is any time left in the day, probably sneaking in yoga, creating a new recipe or planning our next trip!

Marco Serrano VP of Operations Here Originals I love life and spending time with family and friends. I enjoy the simple things and always pushing boundaries of our comfort zone to enable growth and development. As an Operations professional I believe in leading by example, in continuous process improvement and in doing things with love and enthusiasm.

Kristin Simon Assistant Controller I’m a problem solver that loves understanding how things work and how roles are interrelated to find balance in what we do and how we do it. When I’m not counting beans, I love to bake. They’ve been interrelated for me. A stint as a professional baker springboarded me into accounting and I’ve never looked back. When I think of the future, I get excited to travel to new places & immerse myself in new (food) cultures.

Megan Forbes Art Director, De La Calle I design with grids and alignment only to eventually break them with purpose. Design is my passion, and I create to help others share their stories. I am the only creative in my family so I am pretty much a prodigy. In my free time I am either drinking an aperol spritz, dousing pizza in honey, hanging with friends, or watching animal planet with my dog Cody (on a good day all of the above).

Megan Abbott Marketing Director A lover of brainstorms, plants, and good old fashioned magazine stands. Constantly on Instagram, hunting for inspiration from new brands, chefs, photographers and architecture. I’m always making with my hands, whether it’s pottery, crafting a bouquet, or planting an herb garden. On any given Sunday, you’ll find me watering the garden with a mezcal Negroni in hand and Blood Orange on the radio.

Melody Rand Social + Community Manager I appreciate aesthetics, especially in products and packaging. Social media obsessed and love a good conversation with new faces. I find myself collecting coffee table book and match boxes, and enjoy am fueled by a good ole matcha latte.

Sasha Ferguson Sales Operations Manager I'm the last person you would expect to love the honesty of a good excel sheet. I would describe myself as a cool girl with an organizational edge, love for creative thinking, and most of all a passion for helping and connecting with others. I'm always on the lookout for the next way to help deepen my self care practice - mentally and physically.

Chris Cogswell Senior Graphic Designer Originally from Seattle, I grew up playing in garage bands and chasing the perfect shot of espresso. I came to Los Angeles obsessed with design and was thrilled to have found my place among some of the most inspiring and creative people I have ever met. I live on the west side with my wife and daughter. As a designer, I aim to craft beautiful, smart, and inspired work focused on our client's mission and their customers. Above all else, I believe that good design is useful, understandable, and never dull.

Angela Cruz AR/AP Specialist Making sure we realize all of our hard work in CASH, is what really fuels me! Having recently been referred to as a Renaissance Woman, I'm constantly striving to learn new skills that I can use in my work and personal life. From being an Operations Manager for logistics companies, to becoming a Certified Cabinet Maker, and of course an Accountant, I've learned so many skills and am able to bring them each and everyday but I think the most important skill I have in my toolbox is TeamWork, it makes dreams work!