Artistic Milliners wanted to create a premium sub-brand — ARTMILL.
Founded in 2021 by Omer Ahmed ARTMILL is a subsidiary of Artistic Milliners located in Karachi Pakistan, the leading producer of denim fabrics for International fashion brands like Levis, GAP and Target.
Known for fabric innovation, Artistic Milliners wanted to create a premium sub-brand — ARTMILL — to attract attention from ath-leisure, technical fabric, and functional workwear buyers.
At its core, ARTMILL is focussed on reinvigorating casual wear and work wear through operational excellence and collaborative co-creation with their partners to provide the ultimate hybrid experience of form, function and fashion.
DELIVERABLES
Brand Strategy
Mission, Vision, Values
Brand Manifesto
Reason For Being
Brand Identity
Logo
Tag Lines
Headlines
Technical Labelling
Garment Labelling
Website Design & UX
THE BRIEF
Our objective was to create a new brand identity, technical labelling and website UX that incorporated extensive foundational brand strategy.
OUR APPROACH
The results included a brand new logo, brand ID, brand guide and digital experience for its B2B clients that span across the globe and include the most prestigious fashion names in the industry.
TEAM
Creative Director - Jason Bleick
Contributor - Alex Matthews
Copy - Taylor Harrell
“HERE Studio proved to be an excellent creative partner for our new brand identity work at Artmill.”
— Omer Ahmed, Founder
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