Highly Likely

Known for its all-day gathering space, Highly Likely serves exceptional food, outstanding coffee, and a curated selection of beverages. With a focus on sustainable and local sourcing, Highly Likely has become a neighborhood staple, offering a unique blend of comfort and novelty, from day to night dining experiences.

www.itshighlylikely.com

THE BRIEF

HERE Studio joined forces with Chelsea Matthews from Another Studio to develop a new visual identity for Highly Likely, coinciding with the launch of its new Highland Park location. Collaborating with the entire team, including Cary Mosier, Chef Kat Turner, and Beverage Director José Bejarano, we ensured that the creative output resonated perfectly with the brand.

The key objectives were to enhance brand visibility, particularly for the new Highland Park location, and to encapsulate the essence of Highly Likely's dining and social experience in its branding.

OUR APPROACH

HERE Studio embarked on revitalizing Highly Likely's brand with a focused strategy. This began with a comprehensive brand analysis, followed by deep community engagement insights, particularly for the Highland Park neighborhood. The collaboration with Chelsea Matthews from Another Studio was pivotal, aiming to create a visual identity that resonated with Highly Likely's values of quality and community-centric culinary experiences.

The project unfolded in distinct phases, starting with collaborative brainstorming to capture Highly Likely's essence. This led to the redesign and development of a vibrant brand identity, reflective of the restaurant's ethos. The culmination was the launch of the Highland Park location, where the new branding was integrated across all touch-points, ensuring a seamless and engaging customer experience.

THE OUTCOME

Highly Likely's fresh look, rolled out at their Highland Park restaurant, has generated buzz and expanded their reach. The dynamic branding aptly captures their lively spirit. This has translated into an increase in customers walking through the doors and further establishing Highly Likely as a recognizable name in the community. The benefits also carry over to the dining experience, with numerous guests offering glowing praise about their visits. It's clear that Highly Likely's makeover has been a win-win, enhancing both their image and the connections they're forming with local patrons.

TEAM

Creative Directors — Alex Matthews, Chelsea Matthews
Creative Director — Sandy Yang
Project Manager — Shannon Ino
Graphic + Web Dev — Chris Cogswell
Graphic Designer — Piper Holt
Graphic Designer — Joey Abe
Steve Gavan — Illustrator