Lemon Perfect is making waves in the flavored water market by perfectly balancing great taste with health benefits. This emerging brand stands out for its commitment to quality and wellness.
In the beverage industry, Lemon Perfect is a game-changer with its zero-sugar lemon water, catering to the health-conscious consumer. The brand offers a healthy alternative to sugary drinks, with a focus on wellness and environmental sustainability. Featuring a unique 15.2 oz bottle and a selection of appealing flavors, Lemon Perfect resonates with a wide audience, particularly people pursuing healthier lifestyles.
lemonperfect.com
DELIVERABLES
Creative Direction
Content Creation & Implementation
Campaign Ideation & Concepts
Photography/Production/Retouching
Branded Video Content
THE BRIEF
Lemon Perfect eyed an ambitious goal: to relaunch with a splash. With the introduction of a new 15.2 oz bottle and exciting new flavors on the horizon, the brand sought to rejuvenate its image and reach. The challenge wasn’t just about a new look; it was about crafting a message that resonates, visuals that pop, and a strategy that converts curiosity into loyalty. The relaunch was set to celebrate Lemon Perfect, not just as a beverage, but as a lifestyle choice for the health-conscious, the trendsetters, and the flavor seekers.
OUR APPROACH
HERE Studio embraced a holistic strategy to enhance Lemon Perfect's market presence. Our plan involved crafting engaging content, conceptualizing strategic campaigns, producing high-impact photography, and creating immersive video content. The goal was to showcase Lemon Perfect's dynamic lifestyle, dedication to health, and innovation in taste and nutrition. We aimed to present an experience that transcended mere hydration, emphasizing a choice for a healthier and more flavorful life.
THE OUTCOME
This project marks a significant milestone for Lemon Perfect, prominently featuring our 'Big on Water' campaign, a title given by Alex Matthews. This campaign was key to refreshing the brand and redefining its market presence with a compelling message. It showcased Lemon Perfect's commitment to health, taste, and sustainability. The collaboration was more than a mere relaunch—it signified a real reimagining of the essence of making healthful, flavorful, and forward-thinking choices in every drop.
TEAM
Project
Agency - HERE Studio
Creative - Alex Matthews, Sandy Yang
Managing Director - Julia McCartney
Brand Strategist - Taylor Harrell
Project Manager - Shannon Ino
Design - Peter Morris, Megan Forbes
Photoshoots
Photography - Jack Strutz, Ryan Thomas Murray
Creative Direction - Alex Matthews, Sandy Yang
Production - Jack Zegarski, Henrik Larsen
Prop Styling - Steph Fowler
Food Styling - Veronica Laramie
Wardrobe - Allison Calhoun
Wardrobe Asst - Amanda Hall, Malcom Amin
Digitech - Kelly Wundsam, Jimmey Fikes
Photo Asst - Mike Lopez, Nathan Feliz
Talent - Dakota Adan
PA - Jonah Goldberg
Video Shoot
DP - Matthew Wozniak
Creative Direction - Ron Moon
Production - Jack Zegarski, Henrik Larsen
1st AC - Jonny Mauer
Gaffer - Chad Harrell
Swing - Shane Seibel, Luca Coici
Prop Styling - Steph Fowler
Food Styling - Veronica Laramie
Talent - Caleb Jermaine, Idriss Tirado
PA - Jonah Goldberg
"Amazing and talented team. Really strong strategy and creative content. Complemented by their collaboration and positive energy." — Dana Barba SVP Marketing Leader