Rachio is rated as one of the highest smart sprinkler controller systems in the category.
Rachio’s origin began with a rainy day and the observation that even during a downpour, sprinklers kept running. With the singular mission to reduce wasteful watering through smart technology, the founding team developed both hardware and software to reduce unnecessary water waste and optimize a home’s outdoor water usage with a personalized approach to every yard. The Rachio 3, their signature smart sprinkler controller, has helped their customers save tens of billions of gallons of water all while keeping yards lush and thriving.
DELIVERABLES
BRAND IDENTITY
BRAND FOUNDATIONS
NAMING
POSITIONING
COPYWRITING
GRAPHIC DESIGN
STRATEGY + VISUALS
ANIMATION
CGI + 3D RENDERINGS
WEBSITE DESIGN
MARKETING
THE BRIEF
Rachio has an impressive mission-driven origin story. The intention of this engagement and was to preserve the integrity of Rachio’s original vision while leveraging the advantages of the business, team and technology to position the brand to expand into new categories. The repositioning had to remain true to where Rachio is today but also provide vision and direction for where it can and will go.
OUR APPROACH
Brian and Alex began the engagement with a multiple day immersion. Key voices from Rachio’s marketing, e-commerce, design and leadership team convened over several sessions to provide the SIZE team with insights into Rachio’s history, customers, retailers, competitors and more. The intention of the immersion was to gain a deep understanding of where the brand had been, the unique advantages that have compounded over time, and the opportunities where Rachio is well-positioned to win.
The results of the immersion were then distilled into two directives, a Brand Foundation and a Visual Language that includes a mission, positioning, customer analysis, values, key messages, brand story, brand voice, a bank of copy and a visual guide. All these elements are designed to work in tandem to to tell Rachio’s new unified story around ‘Connect Outside’. SIZE’s team worked closely with Rachio to iterate and refine these documents into a master playbook that will serve as a guide to all marketers and creatives executing on the Rachio brand.
TEAM
Creative Director — Alex Matthews
Chief Marketing Officer — Brian Schwartz
Talent Acquisition — Lara Osment
Creative Director— Sandy Yang
Brand Strategist —Taylor Harrell
Head of Creative Development — Ron Moon
Web Design — Thomas Williams
