A household name in grocery stores in the USA, Bolthouse has expanded its offer beyond beverages.
Bolthouse Farms, founded 1915 in Grant, Michigan, is a vertically integrated farm company specializing in refrigerated beverages, salad dressings and of course carrots.
A household name in grocery stores in the USA, Bolthouse has expanded its offer beyond beverages, dressings and carrots to include ‘BOLTS’, its new functional wellness shots and Wunderoots, sausages made from carrots!
Valued at over $1.5BN and now owned by Butterfly Ventures, the Bolthouse team have turned their attention to innovation across its categories.
DELIVERABLES
Brand Foundations
Brand Strategy
Secondary Packaging
Illustrations
Photoshoot
Brand Guide
Mock Ups
THE BRIEF
Our engagement is to invigorate the BOLTS brand through clever story telling, campaign content for the launch of their new flavors and a photoshoot to bring it all to life.
THE APPROACH
Mood boards and visual direction were provided to create a new look, which resulted in a 2 day photo-shoot and subsequent social media grid creative + a brand new micro-site dedicated just to BOLTS. Nationwide distribution followed.
TEAM
Creative Director — Sandy Yang
Designer — Seth Gouker
Brand Strategist — Taylor Harrell
“We are thrilled with the results from the work with Sandy, Taylor and the team at HERE Studio. The work continues…”
— Gio Scalzo, Sr. Director, Strategic Initiatives
