Alex Matthews was invited by Stephen Williamson to join Forager Project as Chief Marketing Officer from January 2018 to April 2019.
Stephen, a visionary force, has a long history with CPG beverage at Odwalla and since 2013, with rapidly growing non-diary food company Forager Project.
Forager Project is an organic, plant-based California crafted food company. Forager Project make exceptionally great tasting Cashewgurt®, Cashewmilk, Probiotic Drinkable Cashewgurt®, Cultured Smoothies and Organic Leafy Green Tortilla Chips.
DELIVERABLES
Brand Strategy
Brand Architecture
Brand Identity
All Packaging
Brand Messaging
Brand Guidelines
Digital Strategy
Website Design
Website Development
Content Strategy
Art Direction
Content Production
THE BRIEF
We set out to achieve the brief: Increase turns on the shelf by unifying the product line up, improving visual appeal on the shelf and activating amplification channels by creating and implementing a holistic strategy.
THE APPROACH
We achieved this by stripping back the products to their core, and applying unifying touches across over 7 food categories, new Pantones and font families, along with tag-lines, leveled-up product and lifestyle photography and working in tandem with R+D to create unique packaging options for innovative products before they hit the market.
We also deployed full service marketing strategies, tactics and initiatives that drove abnormally high digital conversion, customer acquisition and opt-in email subscribers.
THE TEAM
Creative Director — Alex Matthews
Art Director — Sandy Yang
“Alex joined us from JUICE Served Here with a brief to help us improve the overall visual strategy for Forager Project, and it was a delight to work with him and the team at HERE Studio.”
— Stephen Williamson, Founder & CEO
