Cocokind was founded in 2014 by Priscilla Tsai. Her mission was to provide clean, conscious and accessible skincare, that empowers women.
The brand has built a loyal online community who they credit as being very much a part of their evolution. Recognized by Whole Foods for setting the standard in clean beauty, the brand continues to make socially impactful strides by supporting female entrepreneurs through the Cocokind Impact Foundation.
DELIVERABLES
Art Direction
Packaging Design
Illustration
Brand Guidelines
Visual Guide
THE BRIEF
A brand refresh that reflected the product’s clean ingredient standards and youthful presence. The goal was to keep the packaging playful, affordable, timeless but fun.
OUR APPROACH
When working through the rebrand process with the Cocokind team, we held true to their values and created a look that was accessible, fun and visually aligned with their ethos.
THE TEAM
Creative Director — Sandy Yang
Creative Director — Alex Matthews
ACCOLADES
Following our brand re-launch, Cocokind gained placement in Wholefoods Market globally and Target in all locations.
“Working with the Here team was seamless for us — they executed our vision for our re-brand and brought everything to life. Not to mention, the team was passionate and dedicated to delivering results, and a total joy to work with.”
— Priscilla Tsai, CEO
