Peels mission is clear — Provide risk-free benefits of CBD by extracting from orange peels.
Founded in 2019 by David Bren and Chris Hetherington, Peels mission is clear — Provide risk-free benefits of CBD by extracting from orange peels using a proprietary method that delivers the best tasting CBD product on the market without any of the risks associated with THC.
The Peels team is made up of a killer array of talented people including Chris himself, an 11 year NFL veteran, Brad Pyat, founder of Muscle Pharm and also a well decorated NFL professional. Chris and Brad both having suffered from post NFL physical trauma, found Peels to be the answer to true relief without any of the drug testing head-aches surrounding THC CBD.
DELIVERABLES
Brand Strategy
Brand Identity
All Packaging
Brand Messaging
Brand Guidelines
Digital Strategy
Website Design
Website Development
Content Strategy
Art Direction
Content Production
THE BRIEF
The HERE Studio team worked closely with Chris, David and Brad to build a solid brand foundation with deep immersive sessions to create the core building blocks needed to have a meaningful brand in the space.
THE APPROACH
We did this though core brand communication strategy, brand ID, packaging, web and strategic alignment with the teams core values.
TEAM
Creative Director, Investor — Alex Matthews
Art Director — Sandy Yang
COO — Danielle Calabrese
Graphic Designer — Megan Forbes
Copywriter — Dana Covit, Diane Lieu, Taylor Harrell
Web Design — Thomas Williams
Web Development — Riley Arntz
Brand Manager — Megan Abbott
