Form is plant-based nutrition with purpose. Started by Damian Soong in 2012 with a simple belief, that you can realize the greatest version of yourself while being mindful of others.
Form crafts plant-based proteins for your body and responsibly-sourced nootropics for your brain. Backed by science, Form products are designed with optimal performance in mind. Form are impact-driven. With every purchase you make, you provide food and healthcare to those in need via Form Feeding Fund at Bansang Hospital in The Gambia.
DELIVERABLES
Content Strategy
Art Direction
Packaging
Photography
THE BRIEF
HERE was asked to help craft its unifying narrative and brand positioning by clearly communicating (internal and external) their shared mission, vision and values as a company.
THE APPROACH
We did this by immersive in person sessions to understand the who, the why, the show Form Nutrition would be a success.
THE TEAM
Creative Director — Alex Matthews
Art Director — Sandy Yang
“Alex and the team at HERE have been a tremendous help in the on-going quest of refining our core brand communication points across all our platforms.”
— Damian Soong, Founder & CEO
