Quantum Energy Squares are a plant-based energy bar powered by balanced macros plus organic green coffee.
Founded by Dan Medvene in 2019, Quantum Energy Squares are a plant-based energy bar powered by balanced macros plus organic green coffee. 1 Bar = 1 cup of coffee, plus 10g of protein for a sustained energy boost. Quantum uses only NSF Certified plant based ingredients and is non GMO.
We worked closely with Dan and the team at Quantum to create packaging that would be buzz-worthy, striking and communicate the primary product attributes while being balanced, clean and simple.
DELIVERABLES
Primary Packaging Design
Secondary Packaging Design
Icon Design
Pantone
Fonts
Copy Writing
Product Attribute Development
THE BRIEF
In a very crowded market, our challenge was to create movement on shelf and quickly communicate reasons to try Quantum. With this in mind we adjusted their primary and secondary packaging to be more color blocked while honing in on primary messaging.
THE APPROACH
We achieved this by spending extensive time with the management and sales team to grasp the POD, and then broad-cast that thoughtfully on-pack etc.
The results are clear, after being approved nationally in Sprouts, Wholefoods Market and many more.
TEAMS
Creative Director — Alex Matthews
Art Director — Sandy Yang
Designer — Ben Booth
