With Animalia consumers can test their pets for a vastly wider array than an average Veterinary doctor.
A project from Artis Labs in San Francisco, Animalia is the brand-child of Rajani Rao who is leading investigative work for Artis Labs on animal health sequencing technology that will revolutionize the personal pet health game.
With Animalia consumers can test their pets for a vastly wider array than an average Veterinary doctor for genetic disorders and health issues by looking at its biome using a simple mail in test kit.
DELIVERABLES
Brand Strategy
Brand Identity
All Packaging
Brand Messaging
Brand Guidelines
Digital Strategy
Website Design
Website Development
Content Strategy
Art Direction
Content Production
THE BRIEF
Intended for direct sales via it's website, Animalia enaged HERE Studio to help visualize the brand through clever story telling, visual strategy, brand ID, website and photography.
THE APPROACH
Our approach was to look at Animalia through the eyes of health-first pet lovers who were seeking a safe name they could rely on for pro-active pet health.
THE TEAM
Creative Director — Alex Matthews
Art Director — Sandy Yang
Brand Storytelling — Dana Covit
“Alex and the team at HERE Studio helped me to visualize the brand in my head, and bring to life this project-case study.”
— Rajani Rao, Founder and Project Lead
